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Research Shows Businesses Can Win More Business by Incentivizing Friends of Existing Customers, Rather Than Existing Customers

Research Shows Businesses Can Win More Business by Incentivizing Friends of Existing Customers, Rather Than Existing Customers

by Peter J. Burns III | Jul 11, 2020 | Entrepreneur, management

I enjoy tracking trends in the marketing industry, especially those reported on by academia. Recently, I came across some new research from Washington University in St. Louis that was counter-intuitive as far as what we would expect. The researchers noted that...
How Your Business Can Survive a Pandemic

How Your Business Can Survive a Pandemic

by Peter J. Burns III | Apr 5, 2020 | Finance, Funding, Investor, management

As entrepreneurs and small business owners struggle to deal with the fallout from Covid-19, I recently came across some insights from University of South Australia Professor Jana Matthews, who suggested ways to help those people survive and even thrive. “Whether a...
Examining the Mindset of a Business Leader

Examining the Mindset of a Business Leader

by Peter J. Burns III | Mar 8, 2020 | Entrepreneur, management

As someone who has interacted with thousands of entrepreneurs and business leaders, I have been witness to all kinds of leadership styles, some of them effective, some of them not. I never thought to put together a list, categorizing their mindsets. Fortunately, I...
Entrepreneurs Will Find More Success by Praising Employees, Rather Than Reprimanding Them

Entrepreneurs Will Find More Success by Praising Employees, Rather Than Reprimanding Them

by Peter J. Burns III | Feb 4, 2020 | Entrepreneur, management

I saw a study last week, which emphasized that teachers will be more effective if they praise students, rather than punish them. The same is true for managers and, more specifically, entrepreneurs. Back to the study, which was published in Educational Psychology. The...
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